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Heating, air & refrigeration

Websites for HVAC companies.

When a furnace dies in January or the AC quits in July, homeowners grab their phone and call whoever looks trustworthy and answers first. We build HVAC websites designed for that moment. Our clients include Alpine Cool in South Carolina and Lewis Bros in Michigan.

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In short

A good HVAC website puts a tap-to-call button and emergency service at the top of every page, lists the towns you serve, shows your licenses and EPA Section 608 certification, separates repair, replacement and maintenance, displays real Google reviews, and states any financing terms accurately. Risen builds and runs HVAC websites like this, including for Alpine Cool (South Carolina) and Lewis Bros Inc (Michigan).

Alpine Cool websiteAlpine CoolHeating and air · Spartanburg & Greenville, South Carolina Lewis Bros Inc websiteLewis Bros IncHeating, cooling and refrigeration · Coleman, Michigan

A growing trade with plenty of competition

The Bureau of Labor Statistics counts 440,900 HVAC mechanic and installer jobs in the U.S. It projects 11% growth from 2025 to 2035, "much faster than average," with a median pay of $61,010.[1] More technicians means more companies competing for the same searches, so the website and Google profile often decide who gets the call.

What an HVAC website needs

  1. Call first, everywhere. A tap-to-call button at the top of every page. If you offer emergency or after-hours service, say so right there.
  2. Repair, replace, maintain. Separate pages for each, because a homeowner with a dead unit and a homeowner shopping for a maintenance plan want different answers.
  3. Your service area, by town. Spell out the cities and counties you cover. Alpine Cool lists ten Upstate towns, and Lewis Bros covers 40 Michigan counties.
  4. Proof you're qualified. State licenses (rules vary by state) and EPA Section 608 certification, which EPA requires of nearly every technician who handles refrigerant.[2][1]
  5. Recent reviews. In BrightLocal's 2026 survey, 74% of consumers said they only care about reviews from the past three months, and 47% won't use a business with fewer than 20 reviews.[7] A steady flow matters more than a big pile from years ago.
  6. Accurate offers. Remove expired rebates and tax credits. The federal 25C credit doesn't cover equipment placed in service after 2025.[3] Financing ads have rules too (see the questions below).[4]
  7. Structured data. Mark your business up as an HVACBusiness, the specific type Google's documentation recommends using over a generic one.[8]

Local Services Ads and your website

HVAC is eligible for Google's Local Services Ads, which appear above regular results.[5] Since late 2025, advertisers carry a single "Google Verified" badge, and Google is discontinuing its money-back guarantee.[6] The ads bring in leads, but customers still check your website and reviews before they book, so the two work together.

How Risen helps HVAC companies

  • A custom site built around your services, seasons and service area.
  • Fast hosting, SSL and backups, plus changes on request through your client portal. Swap the spring tune-up promo for the fall furnace check in one message.
  • Google Business Profile setup, and FiveStar review requests after every job.
  • Your website is paid for with an agreed donation to Majesty International, a 501(c)(3). Optional monthly services have set prices.

Common questions

Should my HVAC website mention the heat pump tax credit?

Be careful. The federal energy efficient home improvement credit (25C) doesn't apply to equipment placed in service after December 31, 2025. If your site still advertises it for new installs, update it. Customers who installed in 2025 can still claim it on that year's return.

Should I show my EPA certification?

Yes. EPA requires technicians who work on equipment that could release refrigerant to be Section 608 certified. Saying your techs are certified is a simple trust signal.

Can I advertise financing on my site?

Yes, but carefully. Under the federal Truth in Lending rules, if an ad states things like a monthly payment or number of payments, it must also disclose the down payment, the repayment terms and the APR. Simple phrases like "financing available" don't trigger those disclosures.

Can I run Google Local Services Ads?

HVAC is one of the eligible categories for Local Services Ads in the U.S. Advertisers now earn a single "Google Verified" badge, which replaced the older Google Guaranteed badge.

Sources

  1. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Heating, air conditioning, and refrigeration mechanics and installers
  2. U.S. EPA. Section 608 technician certification
  3. Internal Revenue Service. Energy efficient home improvement credit
  4. Consumer Financial Protection Bureau. Regulation Z § 1026.24: Advertising
  5. Google Local Services Help. Getting started with Local Services Ads (United States)
  6. Google Local Services Help. About the Google Verified badge
  7. BrightLocal. Local Consumer Review Survey 2026
  8. Google Search Central. Local business (LocalBusiness) structured data