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Landscaping & lawn care

Websites for landscaping and lawn care companies.

Landscaping sells with pictures and keeps customers with reliability. We build websites that show off your work and make recurring service easy to sign up for.

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In short

A landscaping website should lead with photos of your own work, separate one-time projects from recurring maintenance plans, list seasonal services and the neighborhoods you serve, show any pesticide application license, and make quote requests easy from a phone. Risen designs and runs websites like this for local service businesses.

The industry at a glance

The BLS counts about 1.3 million grounds maintenance jobs, with about 162,500 openings a year and 5% growth projected from 2025 to 2035. "Most states require a license to apply pesticides."[1] It's a crowded, local, seasonal business, which makes a strong website and Google profile a real advantage.

What a landscaping website needs

  1. Your own photos. Before-and-after shots, organized by project type: patios, plantings, cleanups, lawn programs.
  2. Projects versus plans. One-time installs and recurring maintenance are different purchases. Give each its own page and its own sign-up path.
  3. The seasons. Spring cleanup, summer mowing, fall leaves, winter snow removal if you offer it. Update the home page as the year turns.
  4. Licensing. Show your pesticide applicator license if you apply treatments.[1]
  5. Neighborhoods served, by name.
  6. Recent reviews. 74% of consumers only care about reviews from the last three months,[3] so a review request after every job keeps your profile fresh.
  7. Structured data. schema.org has no landscaping-specific type, so use HomeAndConstructionBusiness or LocalBusiness.[4]

Ads and your website

Landscaping and lawn care services are eligible for Google's Local Services Ads in the U.S.[2]

How Risen helps landscapers

  • A custom, photo-forward site that loads fast on phones.
  • Seasonal updates on request. Text us new photos and we'll add them.
  • Google Business Profile setup and FiveStar review requests after every job.
  • Your website is paid for with an agreed donation to Majesty International, a 501(c)(3). Optional monthly services have set prices.

Common questions

Do lawn care companies need a license to apply pesticides?

In most states, yes. The BLS notes that most states require a license to apply pesticides. If you're licensed, say so on your site.

Can landscapers use Google Local Services Ads?

Yes. Landscaping services and lawn care services are both eligible categories in the U.S.

What's the best way to show our work?

A gallery of your own before-and-after photos, labeled by neighborhood and project type, updated through the season.

Sources

  1. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Grounds maintenance workers
  2. Google Local Services Help. Getting started with Local Services Ads (United States)
  3. BrightLocal. Local Consumer Review Survey 2026
  4. schema.org. HomeAndConstructionBusiness